Atelier — Fall/Winter campaign

A ready-to-wear collection needed a campaign before launch, with no time for an international shoot. I created a full editorial with AI models, consistent styling and a unified art direction.

What it included

• Art direction and style references.
• 12 final looks in editorial and vertical social formats.
• Background and framing variations for web and ecommerce.

The result: a campaign ready in days, with the consistency of a single shoot and the freedom to iterate any frame instantly.