Workflows, prompts and tips
How I actually work: AI workflows, prompts that truly deliver and tips to squeeze the most out of generative imagery.
Baroque on Mars: a four-frame study in art direction
A ruined palace half-buried in red dust, and someone still dressing for the occasion. One palette, one light, and the rule that holds a sequence together.
5 min read
Why AI UGC doesn't convert — and the shot that fixes it
Most AI-generated UGC fails for three fixable reasons. Here's the diagnosis, and a format nobody is using: give the camera to the product.
5 min read
How AI cuts fashion production costs by up to 90%
Where the money actually goes in a traditional shoot — and how AI removes most of it without lowering the bar.
6 min read
Seedance 2.5: 30 seconds and 4K in a single take
ByteDance unveils Seedance 2.5: native 4K video, up to 30 seconds in one take and multimodal referencing. What changes for brands.
5 min read
AI vs the photoshoot: the real cost and time breakdown
Studio, crew, models, travel, retouching, reshoots — a line-by-line look at what you replace when you switch to AI.
6 min read
The map of AI video models in 2026
Seedance, Veo 3.1, Kling 3.0, Sora 2… From two players to a dozen frontier models. How the field breaks down.
6 min read
Launch a full fashion campaign with AI in days
From mood board to a complete, on-brand campaign in editorial, vertical and ecommerce formats — without a single shoot.
6 min readNano Banana Pro: finally, legible text in AI images
Google's image model (Gemini 3 Pro Image) generates 4K with genuinely legible text. Why it's huge news for packaging and campaigns.
5 min read
My workflow for an AI fashion campaign
The step-by-step process I follow to take a collection from idea to final campaign without losing consistency.
6 min read
Kling 3.0: multi-shot storytelling and audio in one click
Kling 3.0 generates up to 6 shots per run with automatic transitions, native 4K and music sync. The value champion of AI video.
5 min read
Ecommerce catalogs at scale: AI product imagery that sells
Consistent, conversion-ready product shots across your entire catalog — generated, not shipped to a studio.
6 min readVeo 3.1: AI video with broadcast quality
Google DeepMind's model bets on realistic physics, 48 kHz synced audio and film-like texture. When it's worth choosing.
5 min readMagnific inside Freepik: what changes for your brand
In 2026 Freepik reorganized around Magnific: upscaler up to 16x, Relight, and Precision and Creative modes. How I leverage it as a partner.
5 min read
Virtual try-on: put your product on any model with AI
One product, infinite models, scenes and sizes — how AI try-on widens your audience and kills sample logistics.
6 min read5 keys to product photography prompts
What really changes a generated still life: light, material, background, optics and reference. With examples.
6 min read
Sora 2 shuts down: what it means for your workflow
OpenAI confirmed a two-stage shutdown of Sora 2. If you relied on it, here's what to do and where to migrate.
4 min read
Native audio is now standard in AI video
In 2026, synced audio stopped being an extra and became a baseline. What it means for your spots and why the bar just moved.
4 min read
AI didn't replace art direction — it made it priceless
The tools got faster; taste got rarer. Why direction, not prompting, separates a campaign from noise.
6 min read
How to choose the AI video model for your brand
There's no best model, there's the best for each piece. A practical guide to deciding by goal, budget and timeline.
5 min read5 AI trends in fashion and ecommerce for 2026
Virtual try-on, campaign generation at scale and personalized fit. What's really moving fashion ecommerce this year.
5 min read
Multimodal references: directing AI with image, video and audio
New models accept dozens of images, clips and audio as reference. No more praying to a prompt: now you direct.
4 min read
Product photography without a studio, set or shipping
Why you no longer need to send product across the country to get campaign-grade stills.
6 min read
Native 4K comes to AI video: why it matters for campaigns
Seedance 2.5, Kling 3.0 and Veo now generate native 4K. The difference between an 'AI clip' and a piece that holds up on a big screen.
4 min readHire an AI creative studio, or build it in-house?
The honest trade-offs between learning AI yourself and bringing in a specialist who already ships.
6 min readOne concept, every channel: scaling visuals with AI
How a single art direction becomes editorial, social, paid and ecommerce assets — fast, and on-brand.
6 min read
Why Magnific upscaling gives AI images print-grade quality
The final step most people skip — and why it's the difference between 'looks AI' and 'ready to print'.
6 min readYour next campaign starts here
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